Thumzup Media Bolsters Crypto Strategy with $250M Diversification Plan, Backed by Trump Jr.

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Published Date ı July 18, 2025

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Thumzup Media Corporation, a Nasdaq-listed AdTech company based in Los Angeles, has received board approval to hold up to $250 million in cryptocurrencies, expanding its treasury strategy beyond Bitcoin to include Ether (ETH), Solana (SOL), XRP, Dogecoin (DOGE), Litecoin (LTC), and the USDC stablecoin.

This move, announced on July 17, 2025, aligns with the company’s goal to capitalize on the evolving cryptocurrency market and favorable U.S. regulatory shifts. CEO Robert Steele emphasized that diversifying the company’s crypto portfolio will enhance financial flexibility and create significant value for shareholders, positioning Thumzup at the forefront of digital asset innovation.

The decision reflects a broader trend among publicly traded firms integrating cryptocurrencies into their balance sheets to leverage market opportunities.

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Founded in 2020, Thumzup operates a platform that enables users to earn cash by promoting branded content on social media, such as Instagram, through its mobile app.

The company’s core business focuses on democratizing social media marketing by connecting brands with everyday influencers via a programmatic advertising dashboard. Despite its innovative AdTech model, Thumzup reported a net loss of $2.2 million on just $151 in revenue for Q1 2025, a significant increase from a $330,712 loss in the same period the previous year.

This financial strain underscores the company’s pivot toward a crypto-centric treasury strategy to bolster its financial position.

The board’s authorization builds on Thumzup’s existing Bitcoin acquisition strategy, which allows the company to allocate up to 90% of its liquid assets to BTC. As of July 8, 2025, Thumzup held 19.106 BTC, valued at approximately $2.1 million.

The expansion into altcoins like XRP, Dogecoin, and Solana follows a $6.5 million private placement of convertible preferred stock arranged by Dominari Securities, with net proceeds of about $6.04 million intended for general corporate purposes and further crypto investments.

This capital raise has drawn attention due to the involvement of Donald Trump Jr., who holds 350,000 shares worth roughly $4 million, acquired on the advice of an investment advisor. His brother, Eric Trump, also serves as an advisor to Dominari’s parent company, highlighting the Trump family’s growing interest in crypto treasury strategies.

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Thumzup’s stock (NASDAQ: TZUP) experienced a 2.93% decline, closing at $12.59 on July 17, 2025, but has seen a remarkable 267% year-to-date increase, reflecting investor enthusiasm for its crypto strategy despite financial challenges. The stock surged 84% over the past month, driven by the company’s crypto expansion and high-profile backing.

The announcement coincides with a favorable U.S. regulatory environment, as lawmakers passed three crypto-related bills, including the GENIUS Act, signaling greater acceptance of digital assets. Thumzup’s strategy mirrors that of other firms, with 143 public companies holding $93.3 billion in Bitcoin as of July 2025.

Additionally, Thumzup is developing a patent-pending Lifestyle AI Agent Marketplace to enhance its AdTech offerings with AI-powered experiences. This dual focus on crypto and innovative marketing positions Thumzup as a forward-thinking player, though its financial losses and low revenue raise concerns about sustainability.

The company’s crypto diversification is seen as a strategic bet on digital assets’ long-term value, particularly with XRP gaining traction due to its regulatory clarity post-SEC resolution and utility in cross-border payments. Thumzup’s move signals growing corporate confidence in cryptocurrencies as viable treasury assets.

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